I thought I had missed out on the quarterly PageRank update, with most updates occurring two or three weeks ago.
SearchEngineLand, a site a little younger than mine, with massive PageRank potential also appeared to miss out. A few days ago I noticed SearchEngineLand was up to the might of PR 7 from PR 0 – which is pretty much unheard of from a site which is purely a news resource. So I swiftly checked my site which previously had a PR of 0 and joy joy, it had gone zero to hero… Well from PR 0 to PR 4 to be more accurate – but I’d be happy if that sticks!
PageRank can be good in giving a quick snapshot of how much authority a site has, but this by itself is not highly accurate and in many cases misleading.
Aaron Wall over at SEOBook believes that the cache date of a page is a far better measure of authority.
What Google frequently visits (and spends significant resources to keep updated) is what they consider important.
Aaron’s take on PageRank and cache date.
He also shares a cool tool to check the cache date of any given page, courtesy of Jim Boykin of WeBuildPages.
You can check your PageRank over various Google Data Centres with this neat tool.