Last night I tuned in to a brand new social media podcast. It's co-hosted by two guys who are sitting pretty high up in the Social Media Marketing world: Neil Patel and Cameron from Pronet Advertising.
Their first guest on the show is another guy I have a lot of time for, Todd Malicoat aka Stuntdbl. The podcast is all about the social networking sites and in particular Digg.
They also kindly spent a few moments answering a question I posted on Todd's site.
Here is the question:
There is a lot discussed about Digg, Delicious, Netscape, StumbleUpon, Reddit etc and I think they are all great – but is there currently any movement towards more niche/specialised social networking sites e.g. parenting/family sites?
The outcome seems to be that there certainly is some movement in that area, but it's all pretty new and there are lots opportunities for growth for such sites.
With a little digging around I stumbled upon an article on Mashable, that talks about Minti, a social networking site for parents or in PR terms, 'MySpace for Parents'. At first glance, it looks pretty good "“ expect the trend for such niche sites to continue for 2007.