Ali is Head of Content and the Blogging Trainer for Zen Optimise. She's also co-editor of Daily Blog Tips, and has degrees in English (MA, Cantab) and in Creative Writing (MA).
As a writer, she is very much in favour of good, sustainable working practices rather than massive to-do lists or endless procrastination: she loves the Zen Optimise approach to calm productivity. As well as blogging here, she's written for a number of major blogs, including Social Media Examiner, Copyblogger, ProBlogger, Write to Done, FreelanceSwitch, Freelance Folder, and Men with Pens.
She studied English at Cambridge University, then worked in IT in London before launching a writing business (and blog) Aliventures in 2008. In addition to her 'Publishing E-Books For Dummies' (Wiley, 2012), she's written a series of ebooks for bloggers; and Lycopolis, a novel.