About the author

Joe is the founder of Zen Optimise and Chief SEO trainer. He likes talking about Branding, Kite Flying and SEO.

Joe Williams

The Weekly Optimiser

Each week, we bring you the best digital marketing advice from around the web.


This week’s top pick:

This post pulls together great insights from 32 high-profile bloggers: it’s in-depth and well worth bookmarking, as even established bloggers are likely to find some nifty new ideas.


#1: SEO 2.0: Case Study: The Value of a Blog Post

The author of this post, Tad, is a prolific SEO blogger and writes for many marketing websites. In this post, he takes a new look at the value of a blog post, in terms of social media and link value (with an in-depth break down of the numbers involved).

#2: Wiep.net: Seven Ways to Become a Better Link Builder

Wiep has been building links for ten years, and shares what he’s learned along the way here in seven key lessons. Even if you’re not building links for yourself, give this a read so you can make sure your staff or the agency you’re using are doing it the right way.

#3: Moz: 12 Scalable Link-Building Tactics

This guest post by Jason Acidre on Moz shares some lesser-known link building tips, like putting together a “reverse guest-blogging campaign”. If you’re looking for new ways to get quality links to your site, you’re sure to find some here.

Content Marketing

#4: Moz: Content Isn’t King. Trust is King.

Your goal isn’t just to write great content … it’s to get your readers to trust you. As Bernadette Coleman puts it in this post, “When the time comes for them to buy something, they buy from people they trust: you.” She shares great quotes from a bunch of content marketing experts to back up her tips.

#5: ZenOptimise: How to Establish Yourself as an Expert in Your Field

If trust is king, then you need to make sure readers see you as an expert or authority within your field. This doesn’t mean enrolling on a PhD course … but it does mean taking steps to both build and show your expertise. This post tells you how.

#6: Copyblogger: The 5 Things Every (Great) Marketing Story Needs

As Sonia puts it in this great post, “Stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.”

Social Media

#7: Social Media Examiner: 45 Social Media Tools and Tips to Improve Your Marketing

This brilliant set of tools and tips from Ian Cleary on Social Media Examiner includes quite a few we like the look of: the Tweak Your Biz Title Generator, InkyBee, ManageFlitter and Social Crawlytics.

#8: Mashable: The Dos and Don’ts of Pitching Journalists on Social Media 

Twitter can be a great way to make contact with journalists … but you also risk getting it very wrong and coming across as rude or unprofessional. These guidelines from Zoe Fox are straightforward and sensible, letting you know what’s OK and what’s not.

#9: Hootsuite: Tips from a HootSuite User: 5 Ways Brands Can Do Better on Social Media

These clear and important tips from Michael Hulleman (an online consultant) for any brand promoting themselves on social media. Most of the examples are Twitter ones, but the advice applies to any social media channel you may be using.


What have we missed? Let us know in the comments what posts have helped you this week.