About the author

Joe is the founder of Zen Optimise and Chief SEO trainer. He likes talking about Branding, Kite Flying and SEO.

Joe Williams

The Weekly Optimiser

Each week, we bring you the best digital marketing advice from around the web.


This week’s top pick:

This book-length guide from takes you step-by-step through everything you need to know to write great copy for your website. The concepts are broken down into ten chapters, all available to read online. It’s packed with examples and exercises to help you learn fast.


#1: Moz: The Future of Search: 2013 Search Engine Ranking Factors Released

This one didn’t quite make it into last week’s round-up … but it’s a must-read. Moz once again crunches masses of SEO data and gets feedback from 100 of the greatest minds in SEO about how the Google algorithm works.

#2: blurbpoint: 101+ SEO Experts Reveal Their Favorite SEO Browser Plugins/Extensions

This huge post lists masses of great SEO tools from some of the best SEO Experts out there, and highlights the top five overall. Our favourites are Majestic SEO for backlink analysis, Diigo for bookmarking and content planning, and Boomerang (for Gmail) for email outreach.

#3: Dejan SEO: The Art of Link Earning

This post is a nice reminder that while links are important, we should be thinking about earning and attracting them honestly … not building them through manipulation. And as Mark Twain puts it, “If you tell the truth, you don’t have to remember anything.”

Content Marketing

#4: TopRank: 10 Content Marketing Tools for Creation, Distribution and Analytics

Good tools make your life easier … and they help you to produce truly valuable content. This post draws on material from a Content Marketing World presentation by Joe Chernov, with additions from post author Lee Odden, and recommends ten outside-the-mainstream tools.

#5: HubSpot: A 3-Minute Investment That’ll Make You a Better Content Creator [Video]

This short video from Ricky Gervais talks you through the biggest influence on his creative process. It’s an entertaining and illuminating look at what goes on behind some of the greatest content you’ll read. The secret? Write what you know. And if you think that sounds too simple to work, you need to watch this video.

#6: Zen Optimise: The Writing Process for Bloggers  [Video]

In this video, we break the writing process into nine crucial steps that you need to master, from coming up with ideas at the start to adding formatting to your post at the end. Grab a coffee, sit back, and get ready to find writing posts much easier…

Social Media

#7:  Social Media Examiner: 17 Social Media Books That Will Make You a Smarter Marketer

Not sure what to read next? This great post from Social Media Examiner rounds up book recommendations from 26 experts (in several cases, two people recommended the same book). Our pick is Platform (you can read Ali’s recommendation in the post).

#8: BarnRaisers: 38 surprising facts about trust in social media

This post includes lots of fascinating statistics about customers and social media, like “82% of consumers trust a company more if they are involved with social media ” (#5) and “77% of consumers said they are more likely to buy from a company if the CEO uses social media” (#8).

#9: Sensei Marketing: Inauthenticity – Social Media’s Dirty Little Secret

Sadly, fake reviews, astroturfing and other forms of inauthenticity are rife in social media. Despite a lot of talk of the important of authenticity (e.g. honest reviews from real customers), the stakes are so high that companies and agencies often resort to underhand tactics. This post outlines the problem and the likely effects over time.


What have we missed? Let us know in the comments what posts have helped you this week.