About the author

Ali is our Head of Content and Blogging Trainer. She is the author of 'Publishing E-Books For Dummies' (Wiley, 2012).

Ali Luke

The Weekly Optimiser

Each week, we bring you the best digital marketing advice from around the web.


This week’s top pick:

In this post, Eric Enge explains how Hummingbird works, and why it’s good news for businesses involved in content marketing. He says that keywords won’t go away, and suggests that “semantic relevance is the new king”.


#1: Blind Five Year Old: Authorship is Dead, Long Live Authorship

As AJ Kohn explains: “The Authorship Project at Google has been abandoned. But that doesn’t mean Authorship is dead. Instead it signals a change in tactics from Authorship markup to entity extraction as a way to identify experts and a pathway to using Authorship as a ranking signal.”

#2: Search Engine Watch: Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

Jennifer Slegg gives a blow by blow account of what Matt Cutts (head of Google’s webspam team) talked about in his Pubcon keynote. If you want to know what’s really going on with Google, this is a great post to read, with insights on Hummingbird, Deep Learning, mobile-friendly sites, and combating spam.

#3: Moz: Link Reclamation – Whiteboard Friday

Ross Hudgens explains: “Link reclamation, if you’re not familiar with it, is the task of finding opportunities on the web where you’ve been linked to or you’ve been mentioned, but haven’t been properly linked to for whatever reason. […] I really like it because the conversion is so high. Because someone has already mentioned you, you get a really high conversion on your request, because normally they already have a positive brand sentiment for you.”

Content Marketing

#4: Quick Sprout: 11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs

Neil Patel shares insider tips from his time working with 20 of the top 100 blogs (according to Technorati) to grow traffic. He explains what works to grow a truly popular blog. Not all of these tips will apply to every business, but you’ll find some great ideas in here.

#5: Zen Optimise: How Seven A-List Bloggers Used Guest Posting to Massively Improve Their Reach

We take a look at seven top bloggers who made guest posting a core part of their strategy, and explain what they did and what you can learn from it. The bloggers are Leo Babauta, Glen Allsopp, Danny Iny, Joanna Penn, James Chartrand, Kristi Hines, and Ann Smarty.

#6: Content Marketing Institute: The Content Marketing Industry’s 15 Biggest Milestones to Date

Joe Pulizzi takes a look at content marketing from 1895 (launch of “The Furrow” magazine) up to the present day, taking in milestones like the first soap opera, the first major corporate blog, and the first “Will it Blend?” video from BlendTec.

Social Media

#7:  Jeff Bullas: 46 Amazing Social Media Facts in 2013

This great infographic takes a numerical look at different social networks, with some truly impressive statistics (over 400 million tweets are sent every day) and some quirky facts (food is the top category discussed on Pinterest, at 57%). It also includes useful basic facts, like the total users for each network.

#8: Marketing Profs: Think Social Media Is a Waste of Time? Don’t Give Up So Soon

It’s easy to be impatient for results with social media, and let’s face it, we’d all love a post that “goes viral”, a tweet that gets retweeted all over the world, or a Facebook status that gets dozens of replies. But if reality isn’t quite living up to your hopes and expectations, this post will help you figure out what needs to change.

#9: Social Media Examiner: How to Get Employees to Embrace Social Media

Whether your business is a tiny start-up or a huge brand, it can be tough to get employees on board to help you reach your social media goals. This in-depth post from Digitaria’s Director of Social Media, Stephanie Shkolnik, explains how to create and execute a company-wide social media strategy.


What have we missed? Let us know in the comments what posts have helped you this week.