Ali is our Head of Content and Blogging Trainer. She is the author of 'Publishing E-Books For Dummies' (Wiley, 2012).
Each week, we bring you the best digital marketing advice from around the web.
This week’s top pick:
Should you build your blog and audience first, or start out with the product (or service) you want to promote? Using his own blog and book as a case study, Nathan Barry suggests that working on a product to begin with helps you find your blogging focus. He explains that “my relatively small list of 800 people was able to drive over $12,000 in sales in just 24 hours.”
#1: Search Engine Watch: Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Brad Miller interviewed Rand Fishkin, the CEO of Moz, about SEO, content marketing, link building, and email marketing. In this post, he shares six key points, including, “I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past. So I think that link earning is going to replace link building.”
#2: Quick Sprout: The Beginner’s Guide to Online Marketing
This 40,000 word guide by Neil Patel will teach you everything you want to know about Online Marketing, breaking it down chapter by chapter. Whether you’re new to content marketing or have a bit of experience and want to go further, this is a great place to start.
#3: Hit Reach: Interview with Link Building Expert Julie Joyce
Learn about link building and the importance of a “clean” and maintained link profile from Julie Joyce of Link Fish Media, who also shares blogging and social media advice, like “my best tip for writing something valuable is to think of how you do things and think of what works for you, and write about that.”
#4: Onalytica: Top 50 Influencers on Content Marketing
Although this isn’t an “official” ranking of content marketing blogs, it’s a good starting point if you’re looking for influencers to connect with on Twitter. The rankings are determined by PageRank, not number of followers, though each person’s follower number is also given.
#5: Jeff Bullas: Is This the Top Content Marketing Company in the World?
In this in-depth post, Jeff Bullas explains why and how Red Bull is doing a great job with content marketing, detailing their use of film, print, events, music, and YouTube. Jeff also goes through the value of, and the challenges of, content marketing. A great read if you’re new to content marketing, or looking for company buy-in.
#6: Zen Optimise: How to Add Personality to your Brand (and Win Customers Over)
Does your company website and blog come across as bland and boring? Learn how to add personality to your brand, with simple steps like using photos, showing your human side, and having a sense of humour. We include links and examples to help you go further with building your brand personality.
#7: New York Times: Riding the Hashtag in Social Media Marketing
This New York Times article about Gary Vaynerchuck talks about his new book (Jab, Jab, Jab, Right Hook) and details many of Vaynerchuck’s accomplishments … and his unusual Twitter strategy. It’s an entertaining and thought-provoking read … and a balanced look at Vaynerchuck and his work.
#8: Social Media Examiner: How to Run a Successful Social Media Sweepstakes
Sweepstakes (or contests, or giveaways) are popular ways to get attention – and more likes / shares / Tweets– on social media. It’s important to have a clear objective, though, and to plan carefully. In this comprehensive post, Adeel Vanthaliwala lays out your path to success.
Cyrus Shepard writes, “At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams.” In this post, he teaches you how to do the same.
What have we missed? Let us know in the comments what posts have helped you this week.