About the author

Joe is the founder of Zen Optimise and Chief SEO trainer. He likes talking about Branding, Kite Flying and SEO.

Joe Williams

The Weekly Optimiser

Each week, we bring you the best digital marketing advice from around the web.


This week’s top pick:

This post rounds up a bunch of social media experts, each offering one key marketing tip. We really like the simple yet powerful “#1: Stay Top of Mind Using LinkedIn Tags” and the crafty “#3: Research Popular Content From Your Competitors”.


#1: Moz: Top 20 Local Search Ranking Factors: An Illustrated Guide

This post by Miriam Ellis, aimed at local business owners (and marketers new to local SEO) explains the top 20 local search ranking factors in detail. These include things like “proper category associations (#1)” and “individually owner-verified local plus page (#8)”. If you’re looking to improve your local SEO, this is a must-have resource.

#2: Raven: 9 Free Gold Mines for Guest Blogging Opportunities

Writing guest posts for other blogs is a powerful way to build connections, get links, and draw new readers to your blog. This post from Venchito Tampon of Raven covers nine great powerful (yet straightforward and free) ways to find better guest blogging opportunities.

#3: Moz: Why Visual Assets > Infographics – Whiteboard Friday

Infographics are definitely popular in the blogosphere at the moment But in this video, Rand Fishkin explains the difference between visual assets and infographics, explaining why infographics aren’t especially successful compared with visual assets in general (like photographs, charts, graphs, etc).

Content Marketing

#4: SlideShare: Pixar’s 22 Rules to Phenomenal Storytelling

Even though you’re writing blog posts and web pages rather than fiction, this slideshow has a lot of great advice for more creative and interesting posts, like “Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, and 5th. Get the obvious out of the way. Surprise yourself.”

#5: HubSpotThe 7 Key Components of a Knockout Infographic [INFOGRAPHIC]

Assuming that you do want to create an infographic (despite Rand’s views in #3), this infographic  has tons of good advice for getting it right, explaining that each infographic needs to “convey a main idea or concept” and offering design tips like “stick to one style for images/graphics/photos” and “be consistent and limit your fonts”.

#6: Social Media Explorer: The Secret to Great Podcast Interviews

Andy Crestodina brings together six expert interviewers, asking them the same six questions on topics like preparing for interviews, asking great questions, and keeping control of the time and topics. If you’re thinking about getting into podcasting, or if you want to go further with your podcasting, this is a great read.

Social Media

#7:  Blogging Wizard: 46 Experts Share Their Top Social Media Management Tools

Are you struggling to stay on top of social media? Find out which tools ranked top among these 46 experts, and read their individual responses elaborating on which tools they find most useful in their work. HootSuite and Buffer came top overall.

#8: The Next Web: 10 surprising social media statistics that might make you rethink your social strategy 

Some of your assumptions about social media may well be wrong. For instance, did you know that “the 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+” … or that LinkedIn users are less active than those on the other networks?

#9: Rohit Bhargava: 10 Social Media Marketing Ideas From Big Brands

This post rounds up tips from The Corporate Social Media Summit in San Francisco, such as “social media is actually better for B2B brands because they tend to be far more about relationships than B2C brands” and “sometimes brands can get romanced or misled into focusing on creating content and messages for the audiences they want instead of the ones they have”.


What have we missed? Let us know in the comments what posts have helped you this week.