About the author

Joe is the founder of Zen Optimise and Chief SEO trainer. He likes talking about Branding, Kite Flying and SEO.

Joe Williams

The Weekly Optimiser

Each week, we bring you the best digital marketing advice from around the web. By in Uncategorized +

Each week, we bring you the best digital marketing advice from around the web.


This week’s top pick:

Joe Pulizzi and Robert Rose (Content Marketing Institute) started an excellent weekly Content Marketing podcast back in November. It’s always entertaining and packed with awesome insights, like this week’s prediction that “brands will see content marketing success by focusing on fewer channels” (a less-is-more strategy). The podcast gives some great examples of where big brands grew from one highly successful channel.


#1: Moz: The Best of 2013: The Top Posts and People on the Moz Blog

Moz rounds up their top posts (measured by views, comments, links, and more) so you can dig into their best content of 2013. They include YouMoz posts from their community of guest authors, as well as posts from the main blog. 

#2: SEOWizz: What Is SEO Going To Bring Us in 2014?

Where’s SEO heading next? Tim Grice’s post runs through some ideas, based on solid facts. With links, he suggests “Your links have to be a natural by-product of genuine activity, think traffic first, or brand exposure, or social interaction, think anything, but don’t run a link strategy where the sole purpose is to acquire as many links as possible.”

#3: SEOBook: My Must Have Tools of 2014

If you’re serious about SEO (especially if you’re running an agency or working for clients), then you need the best tools for the job. This list from Eric Covino of SEOBook rounds up some of the greatest. Note that you’ll need to pay for many of these.

Content Marketing

#4: Social Media Today: Content Marketing Tools To Use In 2014

This infographic rounds up 25 top content marketing tools (some free, some paid), noting some of their key customers, “what’s great about this tool?” and “who should use it.” While it doesn’t aim to be a comprehensive list, it’s a great starting point for learning about some new tools.

#5: Goins, Writer: 500 Words a Day: The Secret to Developing a Regular Writing Habit

Jeff Goins is always inspiring, and in this post (that has a staggering 800+ comments and 2,800+ shares on Facebook) he explains, “500 words is short enough that you can usually find time to do it daily, and it’s long enough that if you stick to a schedule, you’ll have something substantial in no time.”

#6: MailChimp: 2013: MailChimp by the Numbers

Listing facts like “0 MailChimp Softball Team Wins,”  “21 campaigns sent from Vatican city,” and “8,084 subject lines containing curse words”, this is a fascinating and fun look into who’s using MailChimp and how, what MailChimp has been up to, and more.

Social Media

#7:  Marketing Land: Infographic: The Year In Social Media, A 2013 Recap

Can you believe Vine was only launched a year ago? This infographic rounds up social media trends and events, plus facts and figures, from 2013. And yes, Miley Cyrus twerking and Ylvis’s The Fox (What Does the Fox Say?) are on there…

#8: Social Media Examiner: 11 Social Media Marketing Predictions to Watch for 2014 

Cindy King brings together 11 experts to ask for their top 2014 predictions, covering advertorial, employee advocacy, paid / sponsored posts, “fusion marketing”, advocacy, interactive video and more.

#9: Jon Loomer: The 50 Most Valuable Facebook Marketing Lessons and Tutorials of 2013

Whether you’re just getting started with Facebook marketing or looking to pick up in-depth advanced tips, one of these great posts will be right for you. This is a great list to dig into if you have a little extra reading time, or if you’re looking for an answer to a specific issue or question.


What have we missed? Let us know in the comments what posts have helped you this week.