About the author

Joe is the founder of Zen Optimise and Chief SEO trainer. He likes talking about Branding, Kite Flying and SEO.

Joe Williams

The Weekly Optimiser

Each week, we bring you the best digital marketing advice from around the web. By in Uncategorized +

Top picks include LifeHacker explaining marginal gains, Search Engine Watch helping you get more from your content, our tips on storytelling, and more.


This week’s top pick:

A 1% improvement might seem tiny … but a bunch of these improvements will add up to huge gains over time, as this LifeHacker article explains. James Clear writes, “the truth is that most of the significant things in life aren’t stand-alone events, but rather the sum of all the moments when we chose to do things 1 percent better or 1 percent worse.”


#1: Search Engine Watch: 7 Ways to Get More Links From Every Piece of Content You Produce

Don’t let your amazing content go to waste. If you’ve got great pieces buried in your blog’s archive, use this guide to improve the number of links you get to them. Chris Dyson, author of this posts, points out that many businesses spend huge amounts on content creation but not on promoting that content. “You should assign an equal (if not greater) amount of budget to the promotion of your content.”

#2: ShoutMeLoud: Find Out How Responsive Web Design Equals SEO Benefits

Responsive web design (RWD) allows sites to adapt to to size of the user’s screen,whether that’s a desktop monitor, a tablet, or a phone (without the need for a special “mobile” version of the site). This articles outlines the SEO benefits of this, like eliminating duplicate content, and making link building more straightforward.

#3: Search Engine Land: 6 Local Tips for Small Business SEO Success

Are you using the power of local SEO to promote your business? Now that Google takes a user’s location into account during searches, this is more important than ever. Wesley Young explains how to succeed, and includes real-life examples, covering everything from your domain name to responding to reviews.

Content Marketing

#4: Zen Optimise: Why Storytelling is Such a Powerful Marketing Technique (and How to Get it Right)

Stories are hugely powerful, memorable and engaging … and used effectively, they’re a vital part of your content marketing. In this post, Ali explains why stories work and how to start creating your own (with the right hero, mentor, and level of detail).

#5: Harvard Business: Storytelling Lessons from World Wrestling Entertainment

Sam Ford writes, “Pro wrestling is perhaps the only 24/7, 365-day-a-year fictional storytelling machine alive,” and how this story-world encompass fans too and their reactions … which carries valuable lessons for content marketers, who may need to adapt the stories they tell in the light of their audiences’ responses.

#6: eConsultancy: Content Marketing is a Revolution, All the Way Back to (Native) Advertising

This post from James Carson explains the key difficulty with “free” content marketing – getting your content noticed – and points out that content marketing is, in many ways, also a form of interruption. He draws the conclusion that content marketing is just a form of “dressed up differently” advertising.

Social Media

#7:  Mashable: How Facebook Mastered the Art of Survial

Kurt Wagner explains, “10 years after Mark Zuckerberg built ‘Thefacebook’ in his Harvard dorm, Facebook has more users, more revenue, and arguably more impact than it ever has. How has the social network stayed relevant over the years?”

#8: Social Media Examiner: Top 10 Social Media Blogs: The 2014 Winners!

Social Media Examiner’s annual round-up of top blogs, judged by Lee Odden, Denise Wakeman and Neal Schaffer, lets you know what’s worth reading in 2014. If you’re looking to learn more about social media marketing, or want to get a wider range of opinions, this is a great place to begin.

#9: Mashable: Only Twitter TV Can Save Twitter

Twitter ended 2013 with 241 million active users … an impressive number, but one short of analysts’ estimates, and well short of Twitter CEO Dick Costolo’s prediction of 400 million. Mashable’s Lance Ulanoff suggests, “There is one thing Twitter and Costolo can do today that could almost instantly restart the MAU growth engine: launch Twitter TV.”

What have we missed? Let us know in the comments what posts have helped you this week.