About the author

Joe is the founder of Zen Optimise and Chief SEO trainer. He likes talking about Branding, Kite Flying and SEO.

Joe Williams

The Weekly Optimiser

Each week, we bring you the best digital marketing advice from around the web. By in Uncategorized +

Top picks include Jay Baer’s examples of great marketing, Forbes on guest posting, a look at the flat design trend, and Facbook’s acquisition of WhatsApp.


This week’s top pick:

Jay Baer brings together these great, clever examples of marketing, from Ikea’s moving boxes to a series of 6-second tips to a billboard that makes  safe drinking water out of thin air. Get inspired to do something bigger and better with your marketing.


#1: Forbes: Guest Posting Remains an Important Part of Content Marketing

This post by Eric Enge makes a calm and reasoned case for guest posting still being important and relevant, explaining four of the poor practices used by SEO agencies (which “were not concerned with branding and reputation”) in the past, and offering tips on how to get it right.

#2: Backlinko: The Definitive Guide to Keyword Research

This chapter-by-chapter guide from Brian Dean covers everything you need to know about keywords, including using Google Keyword Planner, niche clouds, and more. Brian covers analysing your competition and going from a keyword to content, to.

#3: YouTube: Is There a Version of Google That Excludes Backlinks as a Ranking Factor?

In this video by GoogleWebmasterHelp (the official Youtube channel for Google’s Webmasters site), Matt Cutts, explains that they don’t have a public version but have run experiments internally … and that the quality is definitely much better with backlink relevance turned on.

Content Marketing

#4: UX Magazine: A Look at Flat Design and Why It’s Significant

“Flat design” (design that avoids three dimensional effects like drop shadows) is becoming more popular online. UX Magazine here describes it as “as the more sophisticated and versatile cousin of minimalism” and explains why it can be an advantage both in terms of usability and in having a consistent look and feel to your site.

#5: Zen Optimise: How to Manage Your Time Effectively: Five Must-Know Tips

One of the biggest challenges most content marketers face is finding enough time to create, curate and promote content. In this post, I cover five key tips that will help you become far more productive, from time boxing to only checking email twice a day. I’ve included lots of links to handy tools and further reading.

#6: KISSmetrics: Where Marketing Ends, Branding Begins

If you’re unclear on the difference between marketing and branding, or if you’re not sure exactly what “branding” means (especially if you’re a small business), this post by Clayton Wood lays it out clearly. Clayton also runs through some common misconceptions about branding.

Social Media

#7:  Sky News: Facebook Agrees to Buy WhatsApp for $19bn

Sky News reports on Facebook’s statement that they are buying WhatsApp, “a real-time mobile messaging service with more than 450 million monthly users” and quotes Mark Zuckerberg: “WhatsApp is the only widely used app we’ve ever seen that has more engagement and a higher percent of people using it daily than Facebook itself.”

#8: Social Media Examiner5 Ways Businesses Are Using Visual Storytelling on Facebook

Ekaterina Walter gives great examples of companies who are using images effectively on Facebook to tell fun stories, develop communities, convey core values, share their history, and even to put fans at the centre (by using their content). Get inspired here!

#9: Social Media Examiner: How to Increase Your Social Media Following by Over 700%

This post by Louise Julig takes a look at what Microsoft are doing in social media, interviewing Kelly Rigotti, senior marketing communication manager of social media for Microsoft Dynamics (a CRM). The post covers storytelling vs talking about products, evaluating results and more.

What have we missed? Let us know in the comments what posts have helped you this week.