SEO Intermediate

Advance your SEO skills with an in-depth look at what it takes to conquer Google. On this day course, you'll learn:

  • How to grow and future-proof your SEO
  • How to prioritise keywords and create a content plan
  • How to gain links that earn search engines' trust
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At a glance

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Course contents

  1. Overview

    Learn how Google’s algorithm has evolved, and how it now acts like a fairer referee for quality search results. Find out what tactics are considered spammy and what techniques will earn you search trust and higher rankings both today and in the future.

    • Stay up-to-date with (and ahead of) search engine algorithm changes
      • Optimisation and over-optimisation
      • Google algorithm update review: Panda, Penguin 2.0 and Hummingbird
      • Future-proofing your SEO
    • Review key search engine ranking factors
  2. Findability

    Understand what makes a website search engine friendly and easily understood by search engines. We look at technical issues that could hold your website back and investigate your website’s site structure and the impact this has on the flow of PageRank within the site.

    • How to spot if you have a duplicate content problem (class exercise)
    • Control search engine robots and understand technical SEO
    • Discover how quick (or slow) your site is (class exercise)
    • Use Google Webmaster Tools effectively
    • Understand your website’s site structure and its PageRank flow (class exercise)
  3. Relevancy

    Keyword research becomes your roadmap for SEO success. We show you how to brainstorm keywords, gather keyword data and then select the best ones for your business. You’ll also be shown how to map keywords to the most appropriate pages.

    • Advanced keyword research – a five-step process (exercise, includes template)
    • Keyword content plan – map keywords to relevant pages
    • An on-page optimisation refresher – how to effectively work keywords into your copy
    • Google’s Rich Snippets – learn how to get more attractive listings in Google
  4. Reputation

    Search engines look for social proof to confirm whether a website is credible or not – mainly through the volume and quality of other websites linking to you, and mentions on social media. This forms your reputation score and it’s one of the biggest search engine ranking factors.

    • Brand signals, link diversity and earning authentic backlinks
    • Building natural links and avoiding unnatural links
    • Reputation metrics and benchmarking against competitors
    • 7 Google-friendly reputation and link building strategies
      • Guest blogging – follow our proven 5-step process (class exercise)
      • (Re)claiming backlinks – get PageRank from links you might be missing out on
      • Link bait and link assets – get creative and attract links through buzz
      • Social signals – Facebook, LinkedIn, Twitter, Google+ and Google Authorship
      • Research competitors’ backlinks – use free tools to spy (class exercise)
      • Outreach – extend your reach with journalists and influencers in your industry
      • Content marketing – create great content that gets shared and attracts links
  5. Action Plan and Measuring Success

    We finish off with a recap of the day, then review how to make an actionable SEO plan and what you need to measure its success.

    • Ten week action plan – we help you plan where to start and how to prioritise
    • SEO reporting – we show you what to measure and provide an SEO report template

Who is this training for?

If you have a basic knowledge of SEO and want to sharpen your SEO skills, the intermediate course will show you how to put SEO theory into action. By the end of the day, you’ll be able to create or manage your own SEO strategy confidently, and you’ll have a list of practical next steps to gain both quick wins and longer term success.

Included with your course…

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90 page course manual and a USB stick containing useful materials that you keep and can refer back to.

  • Microsoft Word on-page optimisation template
  • Microsoft Excel advanced keyword research template
  • Recommended SEO tools (free and paid)
  • An action plan and SEO reporting template

Frequently Asked Questions

#1: Is the course up-to-date with the latest search engine algorithm changes?

Google changes its algorithm fairly frequently and we make sure the training is up-to-date. We are keen for you to stay up-to-date after the course, and we share useful resources so you can keep up with the latest changes.

#2: Is it a practical course?

The day is led through slides (theory) and we have regular hands-on exercises so you can learn by doing as well as listening. So you have a nice balance of theory and practical exercises.

#3: If I go on a public course with others, will it be relevant to my website?

All the practical exercises you will do are for your own website, so you’ll already have made progress with your SEO when you leave the classroom!

#4: I have a little knowledge of SEO and a little hands on experience. Is this the right course for me, or is the SEO introduction course more suitable?

If you are comfortable using tools provided by Google to do keyword research, know how to work keywords into content and have some knowledge of building links to your website, then the this course is probably the best fit for you. If you’re not quite at that stage yet, you may like to check out our SEO introduction course. If you’re not sure, please get in touch and we can discuss it with you.

#5: Do you offer an advanced SEO training course?

We see our content marketing course as an advanced SEO course. It teaches you how to build content that customers, followers and Google will love – and how best to promote your content too.

#6: Do you offer discounts?

Yes! We offer 10% off if you book two day-long courses together, 15% off if you book three or more day-long courses, and 25% off if you are a charity. The 10% and 15% discounts get automatically applied to your shopping cart. Charities, please contact us.

#7: Can I pay by invoice instead of booking online?

Yes. Simply email us to say which courses you would like to book. Give us the full name and email of the attendees, plus the business or individual name that you would like to go on the invoice.

#8: I am an individual and not a business. I am looking to further my career. Will this be suitable for me?

Absolutely. Career-minded individuals make up around 20% of our customers, and find our courses very helpful in developing new skills (and confidence in using them).

#9: Do you offer certification?

Yes. Just let us know in advance and we will supply you with certification.

#10: What do I get to keep after the course and is there any support?

You will get to keep a 90 page course manual and a USB stick containing useful materials that you can refer back to. We will also be happy to answer questions by email after the training.

#11: Where are your London SEO workshops held?

In Canada Water, just two stops from London Bridge.

SEO Onsite Training

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In addition to our public SEO workshops in London, we offer onsite training where we come to your office. You benefit from:

  • Personalised training
  • More time to focus on your website
  • Learning at your own pace
  • Asking more questions

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